Quick Answer: What Are The 4 Main Functions Of Packaging?

Packaging performs five basic functions: 1) Protection 2) Containment 3) Information 4) Utility of use 5) Promotion!

What are the four main functions of packaging?

4 Important Functions of Packaging

  • (i) Product Identification: Packaging serves as an identification of the product.
  • (ii) Product Protection: The main function of packaging is to provide protection to the product from dirt, insects, dampness and breakage.
  • (iii) Convenience: ADVERTISEMENTS:
  • (iv) Product Promotion:

What are the basic functions of packaging?

The basic function of packaging is to protect the contents from damage, dust, dirt, leakage, pilferage, evaporation, watering, contamination and so on. Packaging helps in the protection of the contents of the products.Seasonal fluctuations in demand may be smoothed out through packaging.

What are the 3 types of packaging?

Types of Packaging. There are three major types of paper packaging: corrugated boxes, boxboard or paperboard cartons, and paper bags and sacks. Corrugated Boxes: Corrugated boxes are commonly used to carry heavier products such as appliances, electronic goods, wine, fruit and vegetables.

What are the major functions of labeling?

Important functions of labeling:

  1. (i) Describe the Product and Specify its Contents:
  2. (ii) Identification of the Product or Brand:
  3. (iii) Grading of Product:
  4. (iv) Help in Promotion of Products:
  5. (v) Providing information required by Law:

What are the 7 functions of packaging?

Packaging performs five basic functions: 1) Protection 2) Containment 3) Information 4) Utility of use 5) Promotion!

What is the aim of packaging?

The aim of packaging is an internal part of production, part of production, part of physical distribution and a tool of marketing. The objective of packaging is given below. The function of a package are to- contain, preserve, protect, present and dispense.

What is the importance of packaging?

The purpose of product packaging is to protect the product from damage. Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage while the product sits on retail shelves. Most products have some form of packaging.

What are the logistics functions of packaging?


Packaging is a coordinated system of preparing goods for safe, secure, efficient and effective handling, transport, distribution, storage, retailing, consumption and recovery, reuse or disposal combined with maximizing consumer value, sales and hence profit (Saghir, 2002).

What are the benefits of packaging?

Packaging is the protector of the product within.It protects the product from physical impacts such as hitting, wetting, and bruising.Packaging allows for the product to reach the consumer in the most economic way possible and creates ease of storage.Another important role is to provide the consumer with ease of choice

What is packaging and its types?

Generally, it refers to the process of designing, evaluating, and producing packages. Some of the common packaging products include boxes, cartons, cans, bottles, bags, envelopes, wrappers, and containers.

What are the examples of packaging?

10 amazing examples of product packaging design

  • Shoelace box. For Görtz shoes, German creative agency Thjnk extended shoe laces to give the impression that you are holding the shoes with it.
  • Nike Air.
  • Origami tea bags.
  • Thelma’s product packaging design.
  • Sony Walkman.
  • H&M gift package.
  • Harem Sultan wine packaging.
  • Hexagon honey.

What is the most common packaging material?

Below is a list of the most common packaging materials used all over the world.

  1. Paper/Paperboard/Fiberboard. Paperboard and fiberboard are used in both primary and secondary packaging for companies throughout the world.
  2. HDPE/PET/Rigid Packaging.
  3. LDP/LLDPE/Flexible Packaging.
  4. Aluminum Packaging.
  5. Glass/Jars.

Why is labeling important?

Labelling is an important part of the marketing of a product. Labelling is essential as it helps to grab the attention of a customer It can be combined with packaging and can be used by marketers to encourage potential buyers to purchase the product. Labeling is another very important factor in a product.

For what purpose is labeling used?

It enhances the appearance of the label for promoting the product. This is the major importance of labeling in marketing. In addition, labeling also helps to provide the information about a product to the prospective customer. This function fulfills informative purpose of using a tag.

What is the purpose of labeling?

Labeling is very important element affecting sales and distribution process of a product, which provides clear information about the grade, quantity, price, brand name, features etc. to the customers.In some countries, many products, including food and pharmaceuticals, are required by law to contain certain labels such