A common use of packaging is marketing.
The packaging and labels can be used by marketers to encourage potential buyers to purchase the product.
Packaging is also used for convenience and information transmission.
Packages and labels communicate how to use, transport, recycle, or dispose of the package or product.
What is the purpose of packing?
The purpose of product packaging is to protect the product from damage. Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage while the product sits on retail shelves. Most products have some form of packaging.
What is the main function of packaging?
The main function of packaging is to provide protection to the product from dirt, insects, dampness and breakage. For example, the products like biscuit, jam, chips, etc., need to be protected from environmental contact.
What are the 4 purposes of packaging?
Industry states that there are four main purposes and benefits of packaging: Protection, Convenience, Image, and Sustainability. The ideal package will incorporate as many of these benefits as possible, and if possible have all four represented.