Quick Answer: What Is The Role Of Packaging?


The true function of product packaging is to protect the product during shipment from the manufacturer to the store selling it.

Packaging is also a form of protection as the product sits on store shelves waiting for consumers to come along and purchase it.

What are the purposes of packaging?

The purpose of product packaging is to protect the product from damage. Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage while the product sits on retail shelves. Most products have some form of packaging.

What are the 4 main functions of packaging?

4 Important Functions of Packaging

  • (i) Product Identification: Packaging serves as an identification of the product.
  • (ii) Product Protection: The main function of packaging is to provide protection to the product from dirt, insects, dampness and breakage.
  • (iii) Convenience: ADVERTISEMENTS:
  • (iv) Product Promotion:

What is packaging and its importance?

Packaging refers to the process of designing the package such as containers, wrappers etc. It plays a very significant role in the marketing success or failure of many products especially for non durable consumer products. It not only provides protection to the product but also acts as a promotional tool.

What are the three general functions of packaging?

What are the three general functions of packaging? How might they come into conflict? Protect, Store, TransportCost of protecting dangerous material and the cost of storing them, and also transporting cost of said material.

What are the examples of packaging?

For example, sacks, stretch, or shrink wrapped containers, corrugated fire board cartons, drums, barrels, crates, and foil bags. Industrial packaging materials are different from the traditional packaging materials. In addition to material, attractive design also preferred.

What are the 4 types of packaging?

There are four primary types of Packaging. These include: Containers are receptacles that hold, protect and organize products and materials during storage and transport.

It is used by nearly every industry, including:

  1. Aerospace.
  2. Appliance.
  3. Automotive.
  4. Beverage.
  5. Chemicals.
  6. Construction.
  7. Consumer goods.
  8. E-Commerce.

What are the 7 functions of packaging?

The Seven Functions of Packaging

  • Attract Buyers Attention.
  • Protect goods inside the packaging.
  • Be easy to open and use.
  • Describe and give info about contents.
  • Explain the benefits of the good inside.
  • Provide warranty, warnings, and consumer matter information.
  • Give value, price, and use indication.

What are the characteristics of packaging?

Characteristics of Good Packaging:

  1. Security: Packaging to be good must be so done that absolute security for the protection of the product is assured.
  2. Adaptability: Packaging is said to be good where it does not present any difficulty for keeping it in the almirah or refrigerator.
  3. Dependability:
  4. Status:
  5. Aesthetic:

What are the characteristics of good packaging?

Features of Good Packaging – Packaging | Principles of Marketing

  • Attractive: Since one of the main objective of packaging is to attract customers so package should be very attractive and fascinating.
  • Economical: The cost of packaging should not be high.
  • Communicative:
  • Protective:
  • Environment friendly:

What are the 3 types of packaging?

Types of Packaging. There are three major types of paper packaging: corrugated boxes, boxboard or paperboard cartons, and paper bags and sacks. Corrugated Boxes: Corrugated boxes are commonly used to carry heavier products such as appliances, electronic goods, wine, fruit and vegetables.

What is packaging of a product?

Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging contains, protects, preserves, transports, informs, and sells.

What are the levels of packaging?

There are 3 levels of packaging: Primary, Secondary and Tertiary.

Primary Packaging

  1. The packaging that most closely touches a product, often referred to as “retail packaging.”
  2. Its main goals are to protect the product and inform or attract a customer.
  3. What’s considered to be primary packaging depends on the product.